Pay-Per-Review

Elsevier, science and health textbook publisher, sent out an e-mail on Monday promising $25 Amazon and Barnes & Noble gift cards in exchange for five-star reviews.

They have since rescinded the offer, blaming “an overzealous employee,” but even that is subject to doubt. I have to wonder – can we trust the sincerity of a company offering to pay for good reviews?

Though I wouldn’t mind a $25 gift card…

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